Carolyn Kylstra was appointed Editor-in-Chief of SELF in December 2016. Prior to that she was Executive Digital Director for the brand. During her tenure, Carolyn launched SELF as the first health and wellness brand on the Snapchat Discover platform. Under her leadership, the site underwent a redesign, monthly visitors to SELF increased +145%, and total global video views increased +470%.
Previously, Carolyn launched the Health vertical at BuzzFeed, spent two years as the site director of Women’s Health, and spent time asan editor at Cosmopolitan and Men’s Health.