Elettra Wiedemann is the founder of Impatient Foodie, a brand that navigates her desire to marry Slow Food ideals with the realities of fast paced, urban life.
Elettra's passion for food started in an unexpected place – the fashion industry. While working as a model, Elettra had to learn new cooking habits, creating meals that were satisfying and nutritious, but also kept her fitting into sample sizes for runway shows and photoshoots. From 2008-2010, Elettra attended graduate school at the London School of Economics (LSE), ultimately receiving her Masters of Science (MSc) in Biomedicine. It was there that her interest in food really took hold, as her studies unexpectedly pushed her toward the connections between food systems, public health, and sustainability. Elettra's MSc dissertation was an analysis of a biotech proposal known as Vertical Farming, and the future of feeding urban populations in light of climate change. At the time, her dissertation was the first ever cross-disciplinary academic analysis of Vertical Farming.
Upon graduation from the LSE, Elettra launched a pop up restaurant, GOODNESS, at NY Fashion Week. GOODNESS featured a different chef and different menu every day was an immediate success. GOODNESS went onto several activations, including being invited to Iceland’s Design March Festival. Vogue asked to turn the concept into a show on their YouTube channel (“Elettra’s Goodness”). Guests included Blake Lively, Seth Meyers, Grace Coddington, and Karlie Kloss.
Elettra has written for many publications including Refinery29, VICE Munchies, Teen Vogue, SELF, Paper Magazine, The Cut, and Cherry Bombe. She is fluent in English, French, and Italian.
Elettra's first book, The Impatient Foodie Cookbook, was released in June 2017.