Mariah Chase is a leading executive in fashion, retail and digital commerce, and has served since late 2013 as the CEO of ELOQUII, the pioneering e-commerce destination for contemporary fast fashion in sizes 14 to 24.
ELOQUII was originally launched by The Limited in 2011 and soon closed as a result of corporate restructuring, causing an outcry in the plus-size community that led to its rebirth at which time Mariah was recruited to lead the business. Recognizing the exceptional loyalty and love that customers had for the ELOQUII brand, Mariah has spearheaded the Company’s emergence as a uniquely positioned leader in the plus-size space, with the goal of being the dominant fast fashion brand in the global market.
The strategies Mariah is leading include championing broad-ranging efforts to capitalize on digital and social media to engage with customers, including introducing the Company’s enormously successful #XOQ hashtag, which allows customers to tag themselves to the Company’s site. The valuable personal connectionsELOQUIIbuildswithitscustomers,alongwiththeexceptionalstyle it offers at a wide range of accessible price points compliment the monthly flows of new and exciting trend-leading collections as well as its innovative data-based marketing strategies.
Together, ELOQUII’s unique value proposition and go-to market approach have driven the Company’sstrong growth and ability to capitalizeonthe opportunity to reach the 65% of American women ($17.5 billion market) who wear clothes size 14 and up – and are currently deeply underserved.
The brand, in merchandise categories including apparel, wide width footwear and accessories such as belts and tights is currently sold through ELOQUII.com as well as at Nordstrom and available through Rent the Runway.
Based on the Company’s exceptional positioning, success to date and potential, in 2015 ELOQUII was named one of the “World’s Top 10 Most Innovative Companies of 15 in Style” by Fast Company, alongside well-known names such as Instagram and Etsy.
Beforeleading ELOQUII, Mariah mostrecently co-foundedSend the Trend,an e-commerce site for fashion accessories and prestige beauty items that was acquired by QVC in 2012. There she worked across all aspects of the end-to-end customer experience, partnering with Send the Trend’s head of technology and QVC’s leadership to lead the post-acquisition integration.
Prior to Send the Trend, Mariah was President of Kara Ross New York, a luxury accessories company and the SVP of Fashion at Designers Management Agency, where she was responsible for executing licensing, business development and partnership opportunities for Fortune 1000 companies and design talent.
From 2008 – 2012, Mariah also managed Christian Siriano, advising and executing across legal, finance, marketing, business development, licensing and all partnerships.
Mariah began her career in marketing, public relations, and branding with companies such as Jimmy Choo, David Yurman, John Hardy, Lesportsac, Roger Vivier, Cole Haan and Payless ShoeSource.
Mariah graduated from Harvard University. She is based in New York and resides in Brooklyn