Tricia Clarke-Stone is Head of Branded Content for New York based content innovation studio, WP Narrative_. An expert in blending culture, technology and storytelling to connect brands and consumers in meaningful ways, Tricia has led award-winning campaigns for some of the world’s largest brands including Under Armour, Showtime, Samsung, Coty and Universal Pictures.
Tricia was formerly co-founder and CEO of creative, tech and innovation agency Narrative_, which was acquired by Hollywood hitmaker Will Packer to create WP Narrative_, the branded content arm of Will Packer Media. At Narrative_ she successfully created a new paradigm of invention, connectivity, and cultural relevance for global clients with standout work that has been honored at SXSW, Cannes Lions, the ONE Show and the Webby’s. Through her ingenuity, strategic thinking, creativity, and natural problem-solving ability, she has invented, launched, transformed and marketed businesses and brands, created diverse monetization and business development models and led innovation, including proprietary and patented product development.
Tricia has spent the last two decades at the intersection of marketing, branding, tech, media and entertainment. She first made her mark in advertising sales at Emmis Communications, where she launched new programs and built the company’s first digital division, helping agencies and brands such as PUMA, iTunes, Fox, and EA Sports create multilayered, cross-platform campaigns.
In 2009, Russell Simmons tapped Tricia to join his media company, Global Grind, where she was quickly promoted to co-president. There, she relaunched the platform, grew revenue by over 500%, and led over 100 cross-cultural, digital, social, and trans-media campaigns for brands like Toyota, Pepsi, P&G and AT&T.
Further honing her gift for storytelling and pushing boundaries, Tricia and Russell launched Narrative_ in 2013. The agency operated from a new model, grounded in technology, cultural intelligence, and redefining the status quo; with a mandate to develop and actualize transformative and monetizable IP.
A graduate of Skidmore College, Tricia’s visionary tactics have landed her spots on both AdAge and Crain’s New York 40 Under 40 lists, as well as numerous speaking engagements discussing marketing’s role in tech, entertainment, fashion, and retail. She has been profiled in the New York Times, Fast Company, Elle, USA Today, Marie Claire, Forbes and Fortune.