Céline Semaan is CEO Creative Director, Digital strategist and Designer. Founder of Slow Factory and The Library Sustainable Fashion Archive. Céline has pioneered new materials and has coined the term “fashion activism”, i.e. using fashion as a medium for social change. Her work has been seen on CNN, Forbes, The New York Times and Vogue. Her background isinuser-experience design, information architecture and multi-media art. MIT Media Lab Director’s Fellow, she focusses on new material and influencing customer culture.