In a competitive and fragmented media landscape, what are the tools and tactics required to generate publicity for your brand? Join our panel of media experts: Alyson Shontell, Editor in Chief of Business Insider; TV host Lola Ogunnaike; Becca Parrish of Becca PR and communications expert Sandrine Charles for insights and advice.
There was time when starting a consumer products business required you to have significant investment, powerful relationships and buy-in from a retail store. Digitization and changing customer behavior has lowered the barriers to entry, meaning everything you need to get started is more readily available online. But where does that leave brick and mortar, and with the over saturation of e-commerce businesses, how do you differentiate yourself and continue to acquire and retain customers? Join us to hear a panel of experts discussing The Future of Retail and meet other founders, designers, marketers and retail experts.
You’ve already taken the plunge and launched your own business. Now, what comes next? In this masterclass, Alexandra Stanton, will share the expertise that has allowed numerous businesses of all sizes and types to scale and live up to their potential. As a female founder who has charted her own path and created her own rules, Stanton now guides companies who are looking to do the same with EGV’s unique approach to smart and savvy business development.
Stanton is also an investor in female-led startups, and a proponent of Conscious Capitalism and diversity. As the founder of a double-bottom line company, she possesses a deep understanding of the unique issues that women founders face. Aimed at mid-level entrepreneurs, you will learn about best hiring practices and how to raise capital and approach funders who remain largely male, as well as when to outsource, trimming the fat, how to think about new sectors and markets, and more topics to help your company expand and thrive.
Our May 17th, join us for a Sponsorships Masterclass that will provide insights into building long lasting relationships with brand partners. You'll learn how to connect to potential leads, create powerful proposals, and manage the relationships into the long term. The class will be hosted by Columbia Records’ Jennifer Frommer, who has engineered award-winning campaigns combining entertainment, fashion, art and technology with some of the world’s biggest artists and brands, from Pepsi, Samsung, Microsoft and Chevy to John Legend, The Chainsmokers, Lady Gaga, Eminem and U2.
From budgeting to savings, tax completion, to investing this masterclass will teach you everything you need to know to manage your finances and safeguard your financial future.
Brand marketers are increasingly turning to influencers to boost awareness and increase sales. This masterclass led by Mae Karwowski founder of tech influencer platform Obviously, will be useful for those wanting to leverage their personal brands, as well as companies needing to better understand how to drive stronger influencer campaigns.
Where do you want to be in a year, five years? And how do you set smart achievable objectives and timelines that get you to your ultimate destination? Renowned business coach Courtney Seard will walk us through some techniques and best practices to help ensure your 2018 is your most successful yet.
THE SPEAKER:
Courtney Seard is an organizational and culture development specialist trained in business operations, leadership development communication, coaching, curriculum development, speaking & facilitation, team effectiveness, change management, systems thinking, and human dynamics. She has 20+ years working in business operations with startups, small businesses, nonprofits and Fortune 500 companies
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