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Lisa Sun is Founder & CEO of Project Gravitas, a company whose origin story dates back to Sun’s first professional review: that she “lacked gravitas” and “should go buy a new dress, big jewelry, and great shoes.” Realizing the transformative power that clothing can have, Sun secured the global patent on building shapewear into dresses and launched Project Gravitas as a Confidence Company that offers innovative apparel and styling solutions designed to give every woman a confident sense of self. Prior tofounding Project Gravitas, Sun spent 11 years at McKinsey & Company where she advised leading luxury, fashion, and beauty brands globally on strategic and operational issues. Sun has always had a passion for style and for helping people look and feel their best, having been a size 22, a size 8, and now proudly a size 12. At every size and age, she has found creative ways to show off her style, having been named one of Washingtonian Magazine's Best Dressed Women.    

About Project Gravitas

Project Gravitas is a Confidence Company whose patented innovations in women’s apparel and styling solutions empower every woman to have a confident sense of self, inspired by founder Lisa Sun’s own life story. The signature product offering is a figure-flattering Core Collection of dresses and skirts made with luxury fabrics and a patented built-in shapewear lining. Offered at an accessible & aspirational price point, each piece isso versatile that it can be styled over 30 ways. Each month, inspiring Woman of Gravitas is featured, along with donation to a charity of her choosing.  Since its Q4 2013 launch, Project Gravitas has garnered a loyal customer following and received over 70 press features, including stories in Oprah Magazine, W Magazine, ELLE, New York Magazine, InStyle, Marie Claire (US, China), People Style Watch, Cosmopolitan, WWD, to name a few, and features onTODAY Show, CNN, and  ABC News.  Launched initially online-only in the U.S., Project Gravitas has expanded its footprint through partnerships with well-known retailers in the U.S. and globally. Project Gravitas. Own Your Moment.