Norma Kamali began her business in 1967 as a shop owner making styles in her sample room, and selling from her retail store. Her goal from that first day asan entrepreneur up until today was to have the freedom tobe creative, and to use that creativity to design styles for women to make them feel good.

Kamali is  not  just  a  designer. Sheis  an  innovator. An  inventor.  The Sleeping Bag  Coat,  the High  Heeled Sneaker and  the Parachute  Collection are  all  iconic  Kamali  looks. In  1980,  she  was  the  first to  present  the innovative Sweats Collection and the Active Sportswear Collectionas core parts of her brand, where they remain today.  Her  influential Swimwearis recognized  globally as  highly  directional and has remained an  influence in the market for  decades.  The KAMALIKULTURE collection  of  affordable  styles  are all  easy  care,  require no  dry cleaning and are great for travel and the modern lifestyle.

Norma Kamali has won numerous awards for fashion, film, interior design, and architecture. She has also received awards  from  the White  House for  her  work  with  public  schools, as  well as  a  wide  assortment of  pro-education organizations. Norma received anHonorary Doctorate from FIT and has been honored as the keynote speaker atseveral commencement addresses. Norma is involved with, and supports numerous women’s organizations. She has been a key speaker and host at a variety of women’s, entrepreneurial, and wellness events. In June 2016, the CFDA honored  Norma  with  the Geoffrey  Beene  Lifetime  Achievement  Award.  The  same  month, an  iconic  style exhibition  celebrating her  prolific  career, Norma  Kamali ─CITY:  Fashion  +  Art  +  Culture,  opened at the  Tampa Museum of Art.

Today her brand is based on every aspect of a woman's life, from FITNESS, HEALTH, BEAUTY and STYLE toENTREPRENEURSHIP. This  has  now  become  the  mantra of  her  company.  Her  belief in  the  strength of  the internet, ecommerce and social media and being able to directly communicate with her followers is key to her day-to-day  business.  The  future of  the  global,  mobile  connection to  women  around  the  world isan  opportunity  never seen before and perfect for her lifestyle concept.

The Wellness Café, the products in the Cafe, as well as the information and guidance Norma provides her followers is  another  aspect of  her  connection to  women. By  informing  women on  topics  that relate to  self-esteem,  and  body image, she feels their confidence can develop.  A healthybody translates to a healthy mind and spirit. This is an empowered woman.

Her Stop Objectification campaignisan awareness campaign about the unique experiences a woman has regarding objectification. These issues involve all women around the world. Itis her goal to free women of the stigma of those experiences  that  can  take  them  down  emotionally  and  spiritually,  inhibiting  their  chances  for  reaching  their  true potential.