Shan-Lyn Ma is CEO and Co-Founder of Zola, the wedding company reinventing the wedding planning and registry experience by combining compassionate customer service with modern tools and technology. Zola launched in 2013 and quickly became the country’s fastest growing wedding registry. Today, the company carries over 500 brands—from registry staples to up-and-coming designers—and over 300,000 couples have used the platform to register for gifts, experiences and funds. In April 2017, Shan-Lyn and her team released Zola Weddings, a free suite of wedding planning tools including wedding websites, a customizable checklist, guest-list manager, and, of course, registry.


Before starting her company, Shan-Lyn was Chief Product Officer of Chloe + Isabel. Prior to that, Shan-Lyn was Gilt Groupe’s first Product Lead tasked with defining and evolving the core site experience. She led key new business launches, including their successful foray into mobile, launching and managing their mobile web experience and apps for iPhone, iPad, and Android. Additionally, she was Creator and General Manager of Gilt Taste, the brand’s food and wine division. Before her time at Gilt, Shan-Lyn held product and marketing roles at Yahoo!. She holds a degree in BCommerce with First Class Honours from the University of New South Wales in Sydney, Australia, and an MBA from Stanford University.